Microsoft Raises Xbox Series Console and Accessory Prices Amid Market Conditions
Table of Contents
Introduction
On May 1, 2025, Microsoft began rolling out new recommended retail prices for its Xbox Series consoles, controllers, and certain first-party games worldwide. These adjustments—the first since the Series X/S launch in 2020—reflect evolving market conditions, rising development costs, and new import tariffs.
Console Price Adjustments
- Xbox Series S (512 GB): Raised from US $299.99 to $379.99 (+$80)
- Xbox Series S (1 TB): Raised from $349.99 to $429.99 (+$80)
- Xbox Series X Digital Edition (1 TB): Raised from $449.99 to $549.99 (+$100)
- Xbox Series X (1 TB): Raised from $499.99 to $599.99 (+$100)
- Xbox Series X 2 TB Galaxy Black Edition: Raised from $599.99 to $729.99 (+$130)
Accessories and Games
- Xbox Wireless Controller (Core): Now $64.99 (formerly $59.99)
- Xbox Wireless Controller – Special Editions: Starting at $69.99 (up from $64.99)
- Xbox Elite Wireless Controller Series 2: Core set $149.99; full set $199.99
- Xbox Stereo Headset: Now $64.99
- Xbox Wireless Headset: Now $119.99
- First-Party Games: Select new titles will increase from $69.99 to $79.99 this holiday season
Regional Variations
- Europe & UK: Series S (512 GB) at €349.99 / £299.99; Series X at €599.99 / £499.99
- Australia: Series S at A$549; Series X at A$849
- Other Markets: Similar percentage-based hikes applied across Asia and Latin America, adjusted for local taxes and exchange rates
Rationale and Market Context
Microsoft cited “market conditions and the rising cost of development” behind the increases. The move coincides with industry-wide pressures—from inflation and currency fluctuations to new U.S. import tariffs on electronic components—and mirrors recent price adjustments by competitors.
Implications
- Marks the first generation-cycle price increase for a major console line
- May affect purchasing decisions and subscription growth for Xbox Game Pass
- Could prompt Sony, Nintendo, and other OEMs to reassess their pricing strategies
Conclusion
The global price increase for Xbox hardware and games underscores the shifting economics of console gaming in 2025. As consumers and retailers adapt, promotional offers and retailer discounts may soften the impact of these higher MSRP levels.